TESLA’S POWERWALL: MARKETING HYPE OR GAME CHANGER?
Tesla’s Powerwall was officially launched on 30 April 2015.
Tesla’s website states: “Powerwall is a home battery that charges using electricity generated from solar panels, or when utility rates are low, and powers your home in the evening. It also fortifies your home against power outages by providing a backup electricity supply. Automated, compact and simple to install, Powerwall offers independence from the utility grid and the security of an emergency backup.“
But besides the groundbreaking announcement effect, a deeper analysis raises a number of fundamental questions:
- Is Tesla’s Powerwall, and its larger version Powerpack, a marketing hype, a new green widget, just another Li-on battery, or a real Game Changer ?
- What are the true economics of Tesla’s batteries?
- Will Tesla’s batteries accelerate the transition towards a decentralised multi-directional and interactive shared power system or is it the first step towards full privatisation of power generation and management?
- What are the implication on PV LCOE of using Powerwall for advanced self-consumption ?
- What are the possible implications for the 20% world population with no access to electricity?
- Does it signal fossil fuel is finally losing the race against clean energy?
- With first week reservations worth $ 800 million, will Tesla’s Powerwall hit the $ 1bn mark faster than the iPhone?
Watch out the next releases of Becquerel Institute for detailed analysis and insights on the subject.
Elon Musk presents the Powerwall on April 30, 2015
More information: Tesla’s Powerwall